Aiming to provide sensory solutions for consumers seeking instant gratification for hiding skin imperfections such as pores, wrinkles and fine lines, Shin-Etsu Silicones of America, Inc. (SESA) recently presented the latest experimental findings of Shin-Etsu’s KSP Series Hybrid Silicone Powders: 100, 101, 102, 105, 300 (Phenyl Modified Core), 411, and 441(Alkyl Modified Core). The unique hybrid KSP spherical powders deliver superior results vs. resin powders in masking skin imperfections while achieving a superior “soft-focus” effect along with wrinkle reduction, sebum absorption and reduced shine, according to the company.

Notably, the series’ performance property benefits include: high swelling capability, low surface energy, inertness, anti-agglomeration, and easy processing to maximize both transmittance and haze for the best look. The KSP powders are transparent upon application, combining the unique feel of silicone elastomer with optimal  optical effects.

SESA’s Cosmetics Application Laboratory (CAL) Manager Tameru Getahoun noted that, “The end result of the KSP Series is a range of pleasant skin feels such as light, fresh, smooth, silky, etc. Most importantly, for today’s personal care market, it provides every age group with options in formulation to achieve a soft focus, natural look  that blurs skin defects such as wrinkles, fine lines, and blemishes.”

More info: www.shinetsusilicones.com